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How banks can overcome the barriers to embedded finance adoption

Jul 19, 2024

Sepa transfer 33 seconds read

Safe, Scalable, Sellable: let’s dive in and find out how banks can overcome the barriers to embedded finance adoption. 

Embedded finance initiatives need to meet compliance requirements, be capable of hassle-free roll-out, and capable of satisfying the expectations of end-users: three criteria that are straightforward in theory, but tough to achieve in practice. 

Cobbling together solutions based on BaaS components or open banking models is neither feasible nor desirable. The same goes for a major tech overhaul within core banking infrastructure. To get it right, banks need a fresh approach to product design and deployment that’s fit for purpose: building and deploying natively embeddable financial products. 

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